"I wanted help in naming four interrelated companies we were forming at the same time. Even though no one suggested a name service since everyone thinks you have to work with an ad agency to get help, I just felt it would be valuable to find a name specialist. Our prospects have had a very positive response to the names we selected."

Steve Roberts
Nashville, TN

Philosophy

A Message from Professional Nameologist, Maryanna Korwitts

As a classroom teacher, I quickly noticed that names were more than handy labels of identification. After all, in case after case, I could not deny that students with the same name had similar personalities. Finding the effects of language to be more than fascinating, I have spent over 15 years going from simple observation of name power, to researching and studying the impact of words as they influence every aspect of life.

Affecting much more than people, words systematize both audible and inaudible sound waves into patterns that become tools of creation. Just as a magnifying glass will focus the sun’s potential, so too a word or series of words will “grab” or attract specific wavelengths of energy. The slowest or densest vibrations will be observable to the eye and ear, but the subliminal vibration will invisibly do its thing. For instance, you can hear and see the word RIVER, but you probably won’t consciously know that this combination of vowels and consonants silently stirs movement and encourages constant change and fluctuation. Apply the name RIVER to a person or business and you’d better be ready for unpredictable, nonstop activity!

Consider the work of Dr. Masuro Emoto of Japan (Messages from Water). Dr. Emoto discovered that when words are taped to a beaker of water, the water molecules respond to the “frequency” of the word by forming crystal patterns that are either organized or chaotic. Since the earth, (and we as human beings) are over 70% water, Dr. Emoto’s study gives evidence that life responds to language in ways we can’t imagine if we insist on focusing only on what is evident to the five senses.

By now, you are probably realizing that personal names play a huge role in molding our personalities, and in charting our life courses. It follows that everyone should be in touch with their name influence, so that the best possible name combinations can be used. For years, I have worked primarily with clients in adjusting personal names…. or in assisting with the naming of new babies. But with more and more individuals seeking to work for themselves instead of corporations and companies, I realized that there is a need for naming services for businesses as well. After all, just as a name affects the evolution of a person’s life, so too, the name chosen for a business affects the development of the venture for better or worse. How tragic it could be for an individual to invest his or her life savings in a worthy endeavor, only to experience failure because the name of the business was energetically out of sync.

Whether you are seeking to name a new business or evaluate the name of a business that is already established, it is my goal to assist your efforts by providing name services that go beyond superficial considerations. Every business needs a name that looks great, and sounds appealing… but every business also needs a name that subliminally supports the core purpose that gave birth and life to the enterprise.

Consider Biz Naming Central to be the ultimate business naming resource.

Maryanna Korwitts