Business Names

What would it be like to run a nameless business?
How would you promote an enterprise that lacks a defined title or brand?
In considering these questions, it doesn’t take long to realize that a business name plays a huge role in letting the world know you exist. A business name is a constant touchstone, connecting your purpose with the public you serve.

So what’s important when it comes to choosing the perfect business name?
Some would say success is all in the sound and look. Consequently, many companies and corporations spend thousands (and sometimes millions) developing a catchy, unique title and logo. Others might argue positioning is the key. Pick a business name that starts with “A,” and you have an edge over competitors when advertising in the Yellow Pages. In the end, most would agree that there’s got to be more than sound, look and positioning when it comes to a name that attracts success. Where does the true power of a name reside?

Whenever a word or phrase is said, read… or even thought, the energetic frequency of the spelling releases a silent, subliminal vibration that carries great influence. Modern day belief suggests the meaning of a name is totally evident in the meaning of the word or words used. But in times past, it was understood that the symbols forming a word only hint at what lies beneath the surface. Just as musical composers of yore were adept at giving us sound patterns that balance the human energy field, ancient name givers carefully worked to create word formulas of harmony and strength.

Modern day names often lack clout and coherence because externals are addressed while internals are ignored. For instance, the name Joe’s Plumbing clearly proposes mechanical expertise fixing and installing faucets, toilets and water heaters. Yet, this is a name that subliminally suggests fun, spontaneity and a lack of detail-awareness. As poor Joe Business Owner wonders why serious attempts at growing his enterprise fall short, he is just a word away from the winning brand found in Joe’s Professional Plumbing.

What do these business names have in common?
The Home Depot, Verizon Communications, General Electric Company, Smith Barney, IBM, Microsoft Corp., Rolls-Royce, Starbucks Corporation and Target Corporation

All of these names represent top earning companies/corporations that have realized high-level success along with impressive financial return. In short, these names work! While it is assumed that each one of these companies got to where they are today through determined effort, well placed talent and perhaps a few lucky breaks, there is one additional common factor. All of these names carry a silent frequency that is balanced and supportive of the goals set forth by the particular enterprise it represents.

And what might these names have in common?
Kmart Corporation, AOL Time Warner, Lucent Technologies and Enron Corp

These are all names that contain a fair amount of energetic discordance, and consequently there is less stability, adaptability and less staying power present. Without heavy competition in the same field, and with social conditions remaining unchanged, a degree of success could be realized. But over the long run, these companies are bound to experience significant name-related challenges. (Interestingly enough, Time Warner is a much stronger name than AOL Time Warner. Yes, even name merging is critical!)

You don’t need to spend thousands of dollars to arrive at a business name that generates power inside and out. At Biz Naming Central, we help you develop a “brand” that will offer the best possible advantage in today’s competitive marketplace. You receive timely, personalized attention… at a cost you can afford. Get Started.

To determine whether your current business name is working for you or against you, take advantage of Biz Naming Central’s exclusive on-line evaluation service. "PowerScan" your business name now!