Your Corporate Identity
Logo... By-Line... Business Cards... Advertisements... Website...
Brochure... Color Scheme... Decor... Employee Names
Whether you direct a corporation or own an independent operation, your corporate name will set the pace and tone. However, a great business name alone will not guarantee success. Additional key factors to consider include:
--Logo design and corporate identity package
Since a majority of people are extremely visual, a strongly designed logo can work wonders in establishing your identity. Visual design is a language in and of itself. If you don't have a logo, you are selling yourself short... if you have a poorly designed or unprofessional logo, you could be turning business away.
--Corporate Name "by-line"
Many corporate names do not describe or even indicate the kind of products or services offered. Examples are corporate brands like J & R Industries or Red Moon. In such instances, a solid by-line can offer added valuable and concise information, lending clout to the name itself. Consider:
--Content of promotional materials and ads
The brochures and advertisements that represent your business act as "PR assistants" for your enterprise. Too many words or convoluted messages will have you "winking in the dark," or spending money without adequate return.
--Color combinations used in signage, decor and on business cards
A restaurant with a color scheme of deep greens and maroon will likely put customers in a relaxed mood, not an "eating" mood. Likewise, a plumber using signage with a red and black color combination could be turning customers off rather than on. The colors you choose to represent your products, services and environment will play a huge role in setting the mood.
--Website layout, design and content
Many customers and clients interact with a business or purchase a product entirely by way of a business website. If your site is tough to navigate, confusing to understand or slow to load, sales will suffer. However, if your website is concise, efficient and aesthetically pleasing, you will realize excellent profits with minimal personal input.
--Personal names of employees and primary partners
Evaluating the full names of your employees and partners will insure that all associated with your endeavor are using a powerful full name signature.
Professional nameologist, Maryanna Korwitts offers the ultimate Business Image Consultation to help you assess and evaluate which identity factors associated with your enterprise are working for you... or against you. In addition to 15 years of involvement in the nameology field, Maryanna also has a strong background in art/design and psychology. Through teaching on a university level and working in office management, Maryanna has discovered what works, and what doesn't. In making a few simple adjustments to your business image, you could find yourself going from "struggle" to success.
Once you have filled out a questionnaire form relating to the many factors that represent your current business image, Maryanna will contact you to schedule a time for your phone consultation and to clarify any further information needed for her assessment. You will be directed to make payment for this service after you have completed your informational form.